Innovative Business
An average of 8 stakeholders influence buying decisions within a company. But most sellers only have around 1 or 2 contacts within a company—and sometimes, they aren’t even influential decision makers. And the fewer contacts you have, the higher the …
Keeping your sales pipeline full seems to get more challenging with each passing year.
Quotas keep rising, but the number of people you can sell to seems to be decreasing.
How are salespeople supposed to hit their targets this way?…
These days, traditional selling techniques are no longer enough to meet your sales quota. The pandemic made this very clear: Forced to keep physical interaction with others to a minimum, we all had to rely on modern selling methods to …
Admit it—the first time you heard the term “social selling,” you thought of social media marketing. This is one of the most common questions—and misconceptions—in the world of both marketing and sales. The truth is, there is quite a bit …
When entering the world of sales, account selection becomes the most important thing – and yet, it is something that is often overlooked. Both newbies and experienced salespeople tend to go after the big fish. They start planning and visualizing …
So your company has decided to adopt an account-based sales approach.
This is great news for your bottom line, as this strategy will unlock improved win rates, higher revenue, and more efficient allocation of resources.
Now, how should you go …
No sales team is perfect. Teams are composed of human beings, after all, and human beings make mistakes. That’s how people learn: By slipping up, acknowledging the wrongdoing, and not committing the same error again.
The last part is crucial, …
When you hear the word “prospecting,” the traditional method of reaching out, one by one, to a long list of people in various roles and organizations comes to mind. And while the contact-based sales approach has been proven to produce …
We can’t emphasize enough how crucial it is for sales leaders to know how to make the most of their sales pipeline.
It’s the lifeblood of your business: A healthy pipeline with a steady flow of prospects exponentially increases the …
Different customers consume content in different ways. Some prefer videos, some prefer infographics, while some prefer well-written copy. And that’s why there’s no singular magic bullet-type of messaging that will have the same effect on all your customers.
The best …
